This is a clip from a video we produced in early 2009. The objective of the video was to demonstrate the value of early detection in the prevention of breast cancer. We shot all of the interviews at our Santa Ana studio and B-roll on location in Orange County – all with our RED cameras.
The “doctors office” in the above clip is actually just a empty file cabinet, a c-stand playing the part of a coat rack, a couple of plagues from around our office and a random collection of books. Control of depth of field, along with minimal art direction and appropriate wardrobe created affordable, and instant credibility.
We recommend that you watch this in HD and in full screen. To choose HD, hit play first, then use the toggle in the control bar and select 720P, then click the 4 arrows to expand to full screen. Click the My favorite parts are the interviews with Dr. John West and the motion graphics.
UPDATE: We are proud to announce that we won another national award for this video. This one a Silver Reel from the MCAI (Media Communicators Alliance International), formally known as the ITVA.
Tech notes: Shot on RED ONE, 4K, 24fps, RED 18-85, 18-50, 50-150. Post was done in FCP with the proxies, then online via RED cine in FCP. Color timing was done with Colorista.
