The video was originally posted by Kevin Riley of http://www.cinestuff.co.nz/

To read more about it, Abe Cine has this overview.

The camera image quality is excellent in its own right and the cinema like depth of field due to the large sensor . It works moderately well in low light and produces a pleasing image – less video like then the EX3 but not quite as cinema like as the 5D.

The photo below is of one of our EF100′s rigged with a PL mount adapter, RED 300mm, Red Rock Micro matte box, rails and follow focus on a Sacthler head.

The camera ships mit out lenses, so to equip the cameras we ordered third party lens adapters for PL, Canon EF, and Canon FD lenses. The only micro 4/3″ mount we felt worthy for video was the 20mm, 1.2 pancake lens. By now, most know about the challenge focusing with the inferior LCD and the EVF, and about the 25mb (or so) AVCHD codec. To improve the monitoring we generally use our Panasonic HDSDI 7″, and for improved image recording we have ordered (now delayed) Ninja Pre-Res recorders.

The recent firmware upgrade released by Panasonic fixes a couple of minor bugs with the camera interface, and we expect more upgrades to work with more automated lenses. A couple of nagging things are all about features buried in menus. The lens check being a couple of menus deep. The lens check, which enables and disables features of specific lenses, is one and the other is the shutter speed. I expect there are shortcuts to get to these but I haven’t found them yet. Barry Green’s book is a must have for any EF100 user (just like it was for the HVX-200).

When I take the camera out I generally use the PL Mount adapter with our RED Zooms, bringing both the 18-50 and the 50-150. With a crop factor of 1.3 to the RED, the sweet spot for interviews is around 55mm, so depending on the location I will usually shoot with the 50-150, sometimes using the 18-50 for establishing shots.  I most always toss in the 20mm pancake lens, and if the our ever popular Duclos 11-17 PL is available I will add that since it makes for a great b-roll lens.If you are using Canon full frame lenses the crop factor is 2.1x.

The cameras have been extremely popular with our shooters and in rentals. It is not a replacement for an EX3 or an HVX as an ENG camera, but is much more comfortable to use for interviews and such then a DSLR. Part of the benefits are the addition of a headphone jack (what a concept!) and built-in ND filters. Both of these features are normal for most cameras, but absent from the DSLR camp at this time.

Why would I take this camera our over my Red? Well I generally wouldn’t for interviews or studio work, but that is because I own both and there is no economic reason to. However, the Panasonic is a less bulky package, the battery life and record times that are longer with less bulk (smaller batteries and cheap SDHC media), I can bring a smaller tripod, and I can hand hold with ease. One thing that I am in love with (theoretically) is once again having sharpie friendly media. Meaning I can buy cards like I used to buy tape and after they are used, write on them with a Sharpie and put them in our library. Sure I still have to copy them to our editing bay storage and archive them to our DAM library, but I can always go back to the original media if needed. WIth RED and DSLR workflow we can’t justify not reusing the original media, but with $3 per GB for removable media we can.

Here is a good read by Mickey Grant on his first adventure with the camera while traveling abroad and by Philip Bloom in his first days with the EF100 camera. And though some of Barry’s tips are (thankfully) outdated by firmware updates, his tips post is excellent.

If you have any experience with the AF100, please drop us a note.

I have included a behind the scenes little promo we did for their national meeting in this clip.

Hope you enjoy.

Today the most popular cameras in this arena are the Canon 5D, 7D, and the new, reasonably priced 550D/Rebel T2i, the Nikon D90, and Panasonic Lumix DMC-GH1. We own Canon 5D and 7D camera systems with various lenses and accessories and find that they suit our needs very well. I will plan a special report on how we use these cameras in our productions, but in summary we use them as primary cameras, but mostly for B-camera and background plate work.

Canon 5d with Z-Finder

This week we are co-hosting an event at our Orange County location on using DSLR in production. This overview is from the MCAI website:

Shoot a Film with a Still Camera? No Doubt you’ve been reading about DLSR Videography in the trades. Now find out in person why and how DSLR works and if it’s right for your next production. For the MCAI Feb 2010 meeting weâ??ve gathered 3 experts to cover all the bases from technology to practical shooting tips…

What is all the buzz about DSLR? “I am thankful for the hybrid DSLR. It has changed things in so many ways: it has created an unprecedented level of price and performance for shooting motion video that was previously unthinkable at this price point. Perhaps most importantly it ‘let the cow out of the barn’ that a huge 35mm chip that shoots video is possible at a very low price. Camera manufacturers previously led us to believe it would be too expensive, but Canon has proved them wrong!” Brian Valente, Redrock Micro

So, how does DSLR work, how does it compare to other HD cameras and how different is it to use for HD video? Answering those questions and more are a trio of experts: from Canon USA,http://www.usa.canon.com Michael Cutler, will explain the EOS 5D and 7D. Bob Wilde, video expert and Regional Sales Mgr from Samy’s Camera www.samys.com will compare DSLR cameras, discuss purchase, ownership and accessories including those from Red Rock Micro,www.redrockmicro.com RRM is a developer and manufacturer of some great gear which makes handling a 35mm still camera practical for film production. Last but not least is Cinematographer-Producer Rob Terry. He recently shot a series of videos on DSLR and has plenty to tell you about the good and bad of his experience, including capture and editing.

Our moderator and host for the event, Brad Hagen, the owner of Video Resources Inc.www.videoresources.com/ has shot with a DSLR. And VRI has two Red One cameras on their rental list as well as numerous other models, so Brad has a great basis for comparison. Three experts and a knowledgeable moderator will insure you get all your questions answered. For an in-depth discussion of the pros & cons of DSLR videograpy do not miss this important program.

As always, with MCAI meetings come early to network with our guest speakers and other professionals. Bring resumes, brochures, headshots, DVD reels and any other promotional materials for your business.

EVENT: MCAI LA/OC Chapter February Meeting
DATE: February 17th, 2010 Wednesday
LOCATION: Video Resources, Inc.
1809 E. Dyer Road Suite 307
Santa Ana, CA 92705
Phone: 949-261-7266
www.videoresources.com/

Based on a Tokina still photography lens, the Duclos 11-16mm 2.8 wide angle zoom is an ideal compliment to any cinema style shooting package. This lets compliments our prime lens package and is great for location work. We often find ourselves in small offices and physician exam rooms where every millimeter helps.

To make it cinema friendly the rework includes a complete overall of the lens to change the focus and zoom ratio and give it a cinema style touch. It is a solid retrofit and the optics are very good. Manual aperture control with cinema style markings for pulling focus. Small, lightweight lens is perfect when handholding the RED or any PL mount camera. We have it for rental, but if you want to buy one visit Duclos Lenses.

To see a overview of the lens check out this great overview by Finner

Tip: We send our lens out with a 77mm clear filter to protect the front lens element. Much better to replace a $ 150 filter then sending the lens into for polishing.

All of our RED systems have been busy and so have we. Since taking delivery in August, our cameras and crews have contributed to features, national and regional commercials, indie features, and corporate productions.The camera packages can be built to your specific needs and all rentals include our personal, professional service.

The list below is a portion of our current inventory.

RED ONE camera body
RED EVF – electronic viewfinder
Shoulder dovetail support and cheese plate
Deluxe production and rail pack
Focus hooks and lens light
19 mm rods – various lengths
15 mm rod adapter and rods
VRi custom breakout box
Custom shipping cases for batteries
Custom shipping cases for camera and accessories
RED A/C power supply
140 Watt Lithium Ion RED V-Lock bricks
RED 18 to 50 mm zoom lens, T2.8
RED 300 mm, T3 prime
Vocas MB-4XX matte boxes and focus whips
Chrozeil matte boxes and dual side follow focus
Formatt, Harris, Tiffen and Schneider filters
Panasonic HD field and studio monitors
O’Connor and Sachtler camera support
…and more

We didn’t want to play favorites so both of our named cameras Ripley and Connor, have been equipped the same. No jealously around here.

If you want to rent a RED ONE, call us at 800-261-7266.