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	<title>shootwithred.com &#187; Corporate Video</title>
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		<title>AF100 Beats DSLR for some things but falls way short of RED</title>
		<link>http://shootwithred.com/2011/03/24/af100-beats-dslr-for-some-things-but-falls-way-short-of-red/</link>
		<comments>http://shootwithred.com/2011/03/24/af100-beats-dslr-for-some-things-but-falls-way-short-of-red/#comments</comments>
		<pubDate>Fri, 25 Mar 2011 06:36:54 +0000</pubDate>
		<dc:creator>bradvr</dc:creator>
				<category><![CDATA[Production]]></category>
		<category><![CDATA[Rental]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[AG-AF100]]></category>
		<category><![CDATA[Corporate Video]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Location Shoot]]></category>
		<category><![CDATA[Orange County]]></category>
		<category><![CDATA[Panasonic]]></category>
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		<guid isPermaLink="false">http://shootwithred.com/?p=413</guid>
		<description><![CDATA[We have been happy RED users since 2007 and it is our camera of choice for many things, especially interviews. In fact, we have gotten so spoiled by the 4K image that we seldom change framing during the shoot &#8211; instead relying on re-framing in post. Even when we are finishing in 1080P we have <a href='http://shootwithred.com/2011/03/24/af100-beats-dslr-for-some-things-but-falls-way-short-of-red/' class='excerpt-more'>[...]</a>]]></description>
			<content:encoded><![CDATA[<p>We have been happy RED users since 2007 and it is our camera of choice for many things, especially interviews. In fact, we have gotten so spoiled by the 4K image that we seldom change framing during the shoot &#8211; instead relying on re-framing in post. Even when we are finishing in 1080P we have can go from cowboy (waist to top of head) to a medium close-up with no (ZERO) image loss. It is super cool.</p>
<p>Now enters the DLSR and AF100 and other large sensor cameras. Sure you can get great depth of field, but so far everything in this arena brings compromise. In the case of the DSLR&#8217;s you have moire, poor audio recording and zero audio monitoring, and inferior h264 codec. The AF100 fares better on the audio front &#8211; working like a conventional video camera but still lacking on the recording format with AVCHD compression. NOTE: We are expecting our Atomos Ninja recorders in a few days so we will see how that enhances the recording capability.</p>
<p><a href="http://shootwithred.com/wp-content/uploads/2011/03/MB-Still-From-AF100-a.jpg"><img class="aligncenter size-large wp-image-414" title="Frame Grab from AF100 MB" src="http://shootwithred.com/wp-content/uploads/2011/03/MB-Still-From-AF100-a-1024x576.jpg" alt="" width="695" height="390" /></a></p>
<p>Here is a frame grab from a recent interview we did for a corporate client. I lit it using a Litepanel 1&#215;1 flood as a key, a Litepanel 1&#215;1 spot as a hair/edge light, a window (cloudy day) as a fill, and a dedo projector for the background pattern. The shoot was for a one-time use as a meeting and no potential for repurposing into future programs and the result met our needs.</p>
<p>&nbsp;</p>
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		<title>Breast Cancer Foundation video shot on RED</title>
		<link>http://shootwithred.com/2010/02/26/canon-5d-sample/</link>
		<comments>http://shootwithred.com/2010/02/26/canon-5d-sample/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 07:15:45 +0000</pubDate>
		<dc:creator>bradvr</dc:creator>
				<category><![CDATA[Production]]></category>
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		<category><![CDATA[awards]]></category>
		<category><![CDATA[color correction]]></category>
		<category><![CDATA[Corporate Video]]></category>
		<category><![CDATA[Location Shoot]]></category>
		<category><![CDATA[Orange County]]></category>
		<category><![CDATA[Red Camera]]></category>
		<category><![CDATA[Southern California]]></category>
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		<guid isPermaLink="false">http://shootwithred.com/?p=284</guid>
		<description><![CDATA[This is a clip from a video we produced in early 2009. The objective of the video was to demonstrate the value of early detection in the prevention of breast cancer. We shot all of the interviews at our Santa Ana studio and B-roll on location in Orange County &#8211; all with our RED cameras. <a href='http://shootwithred.com/2010/02/26/canon-5d-sample/' class='excerpt-more'>[...]</a>]]></description>
			<content:encoded><![CDATA[<p>This is a clip from a video we produced in early 2009. The objective of the video was to demonstrate the value of early detection in the prevention of breast cancer. We shot all of the interviews at our Santa Ana studio and B-roll on location in Orange County &#8211; all with our RED cameras.</p>
<p><object width="695" height="416"><param name="movie" value="http://www.youtube.com/v/lB66-3RR66k?version=3"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/lB66-3RR66k?version=3" type="application/x-shockwave-flash" width="695" height="416" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>The &#8220;doctors office&#8221; in the above clip is actually just a empty file cabinet, a c-stand playing the part of a coat rack, a couple of plagues from around our office and a random collection of books. Control of depth of field, along with minimal art direction and appropriate wardrobe created affordable, and instant credibility.</p>
<p><object width="695" height="416"><param name="movie" value="http://www.youtube.com/v/LKfnQb6zZ9c?version=3"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/LKfnQb6zZ9c?version=3" type="application/x-shockwave-flash" width="695" height="416" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>We recommend that you watch this in HD and in full screen. To choose HD, hit play first, then use the toggle in the control bar and select 720P, then click the 4 arrows to expand to full screen. Click the My favorite parts are the interviews with Dr. John West and the motion graphics.</p>
<p>UPDATE: We are proud to announce that we won another national award for this video. This one a Silver Reel from the <a href="http://www.mca-i.org/en/rel/1438/" target="_blank">MCAI</a> (Media Communicators Alliance International), formally known as the ITVA.</p>
<p>Tech notes: Shot on RED ONE, 4K, 24fps, RED 18-85, 18-50, 50-150.  Post was done in FCP with the proxies, then online via RED cine in FCP. Color timing was done with Colorista.</p>
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		<title>Executive interviews shot on RED ONE for international pharma Company</title>
		<link>http://shootwithred.com/2010/01/21/executive-interviews-shot-on-red-one-for-international-pharma-company/</link>
		<comments>http://shootwithred.com/2010/01/21/executive-interviews-shot-on-red-one-for-international-pharma-company/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 07:20:22 +0000</pubDate>
		<dc:creator>bradvr</dc:creator>
				<category><![CDATA[Production]]></category>
		<category><![CDATA[Rental]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[Corporate Video]]></category>
		<category><![CDATA[Interviews]]></category>
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		<category><![CDATA[Red]]></category>
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		<guid isPermaLink="false">http://shootwithred.com/?p=18</guid>
		<description><![CDATA[A great crew and proper pre-production made for another successful RED Camera shoot in nearby Irvine, CA. We had five executive interviews scheduled in two locations, and wanted to achieve four looks in 4 hours so pre-pro was essential. This shoot was a great example of using the right resources to be economical, efficient and <a href='http://shootwithred.com/2010/01/21/executive-interviews-shot-on-red-one-for-international-pharma-company/' class='excerpt-more'>[...]</a>]]></description>
			<content:encoded><![CDATA[<p>A great crew and proper pre-production made for another successful RED Camera shoot in nearby Irvine, CA. We had five executive interviews scheduled in two locations, and wanted to achieve four looks in 4 hours so pre-pro was essential.</p>
<p>This shoot was a great example of using the right resources to be economical, efficient and professional. A proper scout, load in and pre-light on Friday helped to make the Monday shoot go extra smooth and reminded us all about the benefits of being prepared.</p>
<p>Most of the shoot was directed interview style (our preference with non-professional talent), however, we used a prompter for a one scene. As an aside, our new prompter worked well and we were able to divert the usual expense of hiring an outside tech and gear towards acquiring the additional assets we needed to add another prompter to our arsenal. Also, the budget didn&#8217;t allow for makeup, but since we had high profile executive talent, Jamie stepped in an did a brilliant job with the &#8220;powder kit&#8221;.</p>
<p>The proof is in the pudding as they say. Here is a frame grab from our shoot.</p>
<dt>
<div id="attachment_17" class="wp-caption alignnone" style="width: 583px"><a href="http://shootwithred.com/wp-content/uploads/2010/01/Gavin_Herbert.jpg"><img class="size-large wp-image-17  " title="Gavin_Herbert" src="http://shootwithred.com/wp-content/uploads/2010/01/Gavin_Herbert-1024x529.jpg" alt="Frame grab R3D camera media" width="573" height="296" /></a><p class="wp-caption-text">Click to see larger JPEG version</p></div>
</dt>
<dd> </dd>
<p><span style="color: #ff0000;">Tip:</span> To add production value, we added background elements to add interest. The painting in the background was suspended with fishing line off a c-stand. Gotta love good depth of field control!</p>
<p>What we used for the shoot: RED ONE Camera, SN#15 RIPLEY, Red Drive, Red 18-85 zoom, Kinoflo &amp; Arri lights. Project stat: No filters, 24FPS, 4K, ISO 320</p>
<p><a href="http://shootwithred.com/wp-content/uploads/2010/02/IMG_0221_Redin-boardroom.jpg"><img class="alignnone size-medium wp-image-61" title="IMG_0221_Redin boardroom" src="http://shootwithred.com/wp-content/uploads/2010/02/IMG_0221_Redin-boardroom-300x225.jpg" alt="" width="300" height="225" /></a></p>
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