This is a clip from a video we produced in early 2009. The objective of the video was to demonstrate the value of early detection in the prevention of breast cancer. We shot all of the interviews at our Santa Ana studio and B-roll on location in Orange County – all with our RED cameras.
The “doctors office” in the above clip is actually just a empty file cabinet, a c-stand playing the part of a coat rack, a couple of plagues from around our office and a random collection of books. Control of depth of field, along with minimal art direction and appropriate wardrobe created affordable, and instant credibility.
We recommend that you watch this in HD and in full screen. To choose HD, hit play first, then use the toggle in the control bar and select 720P, then click the 4 arrows to expand to full screen. Click the My favorite parts are the interviews with Dr. John West and the motion graphics.
UPDATE: We are proud to announce that we won another national award for this video. This one a Silver Reel from the MCAI (Media Communicators Alliance International), formally known as the ITVA.
Tech notes: Shot on RED ONE, 4K, 24fps, RED 18-85, 18-50, 50-150. Post was done in FCP with the proxies, then online via RED cine in FCP. Color timing was done with Colorista.
The Red camera technology and REDCODE raw have put the power of traditional cinematography in our hands. As you have seen, the depth of field control and image quality is as good as anything we have worked with in our career. The images below demonstrate the literal flexibility of the raw image format that the Red One camera creates.
Let me explain. A high resolution frame from a sequence shot the first week we had our camera (August 2007!) has been made available to the RED user community. Various users downloaded the image and subsequently posted various efforts at color correction and image looks.
Our gallery of images shows the power of the R3D image format. Like RAW images that are now common with many still cameras, the Red native image format allows for broad color and gamma correction after the image is recorded by the camera.
This is a JPEG of the original file:
Reference image in JPEG format of the non-corrected image
To see how others have interpreted and manipulated the image visit our interactive gallery. To try your hand at color correcting this file download the TIF original file (41MB) here. Please post your comments about the experience and upload directly to our webgallery. To receive credit on any images you post, include your reduser names as a title for each image. If anyone wants their image removed please send a request my way.
Update: Read more about the power of the RED image format in this post by Oliver Peters
Authors note: At the time of the original post, software to read the R3D files was not readily available so I made a TIF file available to allow others to try their hand at color correction. If there is enough interest, I can upload an R3D version of the clip.
