shootwithred.com » awards

Zeiss Compact Primes used on Zeiss Commercial

bradvr — Tue, 02 Nov 2010 23:52:42 +0000

Last year we produced a national spot for Zeiss Vision using our Red One. Of course, it was a natural to use Zeiss optics and the spot turned out great. We partnered on the creative and shot the spot on green screen in our studio space. All the VFX was done in house and using the 4K real estate of the RED image we did all re-cropping and zooms in post. This was shot with the original Mysterium chip in our Red One.

I have included a behind the scenes little promo we did for their national meeting in this clip.

Hope you enjoy.

Breast Cancer Foundation video shot on RED

bradvr — Fri, 26 Feb 2010 07:15:45 +0000

This is a clip from a video we produced in early 2009. The objective of the video was to demonstrate the value of early detection in the prevention of breast cancer. We shot all of the interviews at our Santa Ana studio and B-roll on location in Orange County – all with our RED cameras.

The “doctors office” in the above clip is actually just a empty file cabinet, a c-stand playing the part of a coat rack, a couple of plagues from around our office and a random collection of books. Control of depth of field, along with minimal art direction and appropriate wardrobe created affordable, and instant credibility.

We recommend that you watch this in HD and in full screen. To choose HD, hit play first, then use the toggle in the control bar and select 720P, then click the 4 arrows to expand to full screen. Click the My favorite parts are the interviews with Dr. John West and the motion graphics.

UPDATE: We are proud to announce that we won another national award for this video. This one a Silver Reel from the MCAI (Media Communicators Alliance International), formally known as the ITVA.

Tech notes: Shot on RED ONE, 4K, 24fps, RED 18-85, 18-50, 50-150. Post was done in FCP with the proxies, then online via RED cine in FCP. Color timing was done with Colorista.

Executive interviews shot on RED ONE for international pharma Company

bradvr — Thu, 21 Jan 2010 07:20:22 +0000

A great crew and proper pre-production made for another successful RED Camera shoot in nearby Irvine, CA. We had five executive interviews scheduled in two locations, and wanted to achieve four looks in 4 hours so pre-pro was essential.

This shoot was a great example of using the right resources to be economical, efficient and professional. A proper scout, load in and pre-light on Friday helped to make the Monday shoot go extra smooth and reminded us all about the benefits of being prepared.

Most of the shoot was directed interview style (our preference with non-professional talent), however, we used a prompter for a one scene. As an aside, our new prompter worked well and we were able to divert the usual expense of hiring an outside tech and gear towards acquiring the additional assets we needed to add another prompter to our arsenal. Also, the budget didn’t allow for makeup, but since we had high profile executive talent, Jamie stepped in an did a brilliant job with the “powder kit”.

The proof is in the pudding as they say. Here is a frame grab from our shoot.

Click to see larger JPEG version

Tip: To add production value, we added background elements to add interest. The painting in the background was suspended with fishing line off a c-stand. Gotta love good depth of field control!

What we used for the shoot: RED ONE Camera, SN#15 RIPLEY, Red Drive, Red 18-85 zoom, Kinoflo & Arri lights. Project stat: No filters, 24FPS, 4K, ISO 320