About 20 folks showed up (see picture below of most of them) – most were Red Owners, but several were working DP’s and crew that just wanted to learn more about Red. We spent about 3 hours socializing, and then held a round table discussion about all thing from prep, to rigging, to workflow, to post. Everyone loved sharing all of our unique and common experiences with each other. It was especially helpful to see the various rigs, lenses and accessories that everyone has discovered and are using in the field.

POLLING: We even tossed in a few informal polls on favorite workflow tools. To my surprise, the majority were now using Adobe Premiere. At VR, we certainly own Premier, but are enjoying our upgraded Avid Media Composer Systems running 6.0 and still working with FCP 3 everyday. For backup in the field, most everyone is using finder drag and drop, and back at their facilities, it was 80/20 finder copy over R3D Manager. Everyone was making dual copies when possible for backup and safety, Red owners, were happy with the performance or the cameras in the various shooting conditions. For most projects, Epic shooters are shooting 10:1, but for web deliverables, a few were using 12 or 13:1. We generally shoot between 8:1 (green screen) and 10:1.

Contribute your own experience by completing the poll on the right —->
We will collect the results and share them on our site.

My favorite “hands on” were with the Wooden Camera bits and the 3rd party Canon mount still lenses. Also super cool to see half a dozen OC based Epics and a Scarlet in our studio.We plan to do it on a semi-regular basis, and Justin and I talked about scheduling another around NAB time. If anyone wants to join us, drop me a note here or on reduser.net

BTW: I received our Canon mount for one of our Epics today. It is way cool. I ordered a second one already and I expect to get a lot of use from them

Our first hands on with Red Epic at NAB 2011 (note the huge grin on our CEO's face). Ted Schilowitz looks on.

Red was cool enough to give us Serial Numbers 15 and 16 as a homage to our original Red One cameras. Pictures and a real report from the field coming soon. We are still waiting for our hand grip and Canon mounts which will be helpful in EFP (electronic field production) and ENG (electronic news gathering).

Now enters the DLSR and AF100 and other large sensor cameras. Sure you can get great depth of field, but so far everything in this arena brings compromise. In the case of the DSLR’s you have moire, poor audio recording and zero audio monitoring, and inferior h264 codec. The AF100 fares better on the audio front – working like a conventional video camera but still lacking on the recording format with AVCHD compression. NOTE: We are expecting our Atomos Ninja recorders in a few days so we will see how that enhances the recording capability.

Here is a frame grab from a recent interview we did for a corporate client. I lit it using a Litepanel 1×1 flood as a key, a Litepanel 1×1 spot as a hair/edge light, a window (cloudy day) as a fill, and a dedo projector for the background pattern. The shoot was for a one-time use as a meeting and no potential for repurposing into future programs and the result met our needs.

To read more about it, Abe Cine has this overview.

The camera image quality is excellent in its own right and the cinema like depth of field due to the large sensor . It works moderately well in low light and produces a pleasing image – less video like then the EX3 but not quite as cinema like as the 5D.

The photo below is of one of our EF100′s rigged with a PL mount adapter, RED 300mm, Red Rock Micro matte box, rails and follow focus on a Sacthler head.

The camera ships mit out lenses, so to equip the cameras we ordered third party lens adapters for PL, Canon EF, and Canon FD lenses. The only micro 4/3″ mount we felt worthy for video was the 20mm, 1.2 pancake lens. By now, most know about the challenge focusing with the inferior LCD and the EVF, and about the 25mb (or so) AVCHD codec. To improve the monitoring we generally use our Panasonic HDSDI 7″, and for improved image recording we have ordered (now delayed) Ninja Pre-Res recorders.

The recent firmware upgrade released by Panasonic fixes a couple of minor bugs with the camera interface, and we expect more upgrades to work with more automated lenses. A couple of nagging things are all about features buried in menus. The lens check being a couple of menus deep. The lens check, which enables and disables features of specific lenses, is one and the other is the shutter speed. I expect there are shortcuts to get to these but I haven’t found them yet. Barry Green’s book is a must have for any EF100 user (just like it was for the HVX-200).

When I take the camera out I generally use the PL Mount adapter with our RED Zooms, bringing both the 18-50 and the 50-150. With a crop factor of 1.3 to the RED, the sweet spot for interviews is around 55mm, so depending on the location I will usually shoot with the 50-150, sometimes using the 18-50 for establishing shots.  I most always toss in the 20mm pancake lens, and if the our ever popular Duclos 11-17 PL is available I will add that since it makes for a great b-roll lens.If you are using Canon full frame lenses the crop factor is 2.1x.

The cameras have been extremely popular with our shooters and in rentals. It is not a replacement for an EX3 or an HVX as an ENG camera, but is much more comfortable to use for interviews and such then a DSLR. Part of the benefits are the addition of a headphone jack (what a concept!) and built-in ND filters. Both of these features are normal for most cameras, but absent from the DSLR camp at this time.

Why would I take this camera our over my Red? Well I generally wouldn’t for interviews or studio work, but that is because I own both and there is no economic reason to. However, the Panasonic is a less bulky package, the battery life and record times that are longer with less bulk (smaller batteries and cheap SDHC media), I can bring a smaller tripod, and I can hand hold with ease. One thing that I am in love with (theoretically) is once again having sharpie friendly media. Meaning I can buy cards like I used to buy tape and after they are used, write on them with a Sharpie and put them in our library. Sure I still have to copy them to our editing bay storage and archive them to our DAM library, but I can always go back to the original media if needed. WIth RED and DSLR workflow we can’t justify not reusing the original media, but with $3 per GB for removable media we can.

Here is a good read by Mickey Grant on his first adventure with the camera while traveling abroad and by Philip Bloom in his first days with the EF100 camera. And though some of Barry’s tips are (thankfully) outdated by firmware updates, his tips post is excellent.

If you have any experience with the AF100, please drop us a note.

The DP was Marco Fargnoli and Jeff Killian was our DIT who got them going on location in Ohio. Marco has some TIFF’s pulled from the original R3D files that you may enjoy. The film was lit beautifully and they were able to shoot as if they were shooting on celluloid.

True Nature - Hospital Scene

True Nature - Bedroom Scene

The “doctors office” in the above clip is actually just a empty file cabinet, a c-stand playing the part of a coat rack, a couple of plagues from around our office and a random collection of books. Control of depth of field, along with minimal art direction and appropriate wardrobe created affordable, and instant credibility.

We recommend that you watch this in HD and in full screen. To choose HD, hit play first, then use the toggle in the control bar and select 720P, then click the 4 arrows to expand to full screen. Click the My favorite parts are the interviews with Dr. John West and the motion graphics.

UPDATE: We are proud to announce that we won another national award for this video. This one a Silver Reel from the MCAI (Media Communicators Alliance International), formally known as the ITVA.

Tech notes: Shot on RED ONE, 4K, 24fps, RED 18-85, 18-50, 50-150.  Post was done in FCP with the proxies, then online via RED cine in FCP. Color timing was done with Colorista.

My friend Micheal Cioni at Lightiron Digital shot some comparative tests that technically show the differences between the sensors in various light conditions. We hope our tests show the real world equivalent.

Note our tests are just to understand the differences between the sensors, as it is us obvious by now that the upgrade is a no brainer decision for most RED ONE owners.

Depending on our job schedule, immediately after the test we will be sending in our second camera, #16 for the upgrade and will be the only house in the area with two RED cameras upgraded to Mysterium X. Hoorah.

If you want to shoot any tests drop us a line.

This shoot was a great example of using the right resources to be economical, efficient and professional. A proper scout, load in and pre-light on Friday helped to make the Monday shoot go extra smooth and reminded us all about the benefits of being prepared.

Most of the shoot was directed interview style (our preference with non-professional talent), however, we used a prompter for a one scene. As an aside, our new prompter worked well and we were able to divert the usual expense of hiring an outside tech and gear towards acquiring the additional assets we needed to add another prompter to our arsenal. Also, the budget didn’t allow for makeup, but since we had high profile executive talent, Jamie stepped in an did a brilliant job with the “powder kit”.

The proof is in the pudding as they say. Here is a frame grab from our shoot.

Click to see larger JPEG version

Tip: To add production value, we added background elements to add interest. The painting in the background was suspended with fishing line off a c-stand. Gotta love good depth of field control!

What we used for the shoot: RED ONE Camera, SN#15 RIPLEY, Red Drive, Red 18-85 zoom, Kinoflo & Arri lights. Project stat: No filters, 24FPS, 4K, ISO 320

All of our RED systems have been busy and so have we. Since taking delivery in August, our cameras and crews have contributed to features, national and regional commercials, indie features, and corporate productions.The camera packages can be built to your specific needs and all rentals include our personal, professional service.

The list below is a portion of our current inventory.

RED ONE camera body
RED EVF – electronic viewfinder
Shoulder dovetail support and cheese plate
Deluxe production and rail pack
Focus hooks and lens light
19 mm rods – various lengths
15 mm rod adapter and rods
VRi custom breakout box
Custom shipping cases for batteries
Custom shipping cases for camera and accessories
RED A/C power supply
140 Watt Lithium Ion RED V-Lock bricks
RED 18 to 50 mm zoom lens, T2.8
RED 300 mm, T3 prime
Vocas MB-4XX matte boxes and focus whips
Chrozeil matte boxes and dual side follow focus
Formatt, Harris, Tiffen and Schneider filters
Panasonic HD field and studio monitors
O’Connor and Sachtler camera support
…and more

We didn’t want to play favorites so both of our named cameras Ripley and Connor, have been equipped the same. No jealously around here.

If you want to rent a RED ONE, call us at 800-261-7266.